Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HAPPS Software LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s quick and easy but it needs to be updated.
As a teenager myself, I will say that while this app is very clever and nice to have, it is very wrong. Many of the acronyms used in here were wrong or they just weren’t there altogether. For example: “imy- I miss you” was not on there, neither was “ihy- I hate you” also when we say: “ight” it means alright or okay, not “I got high last night” like the app says. Again this was a very cool idea but it was poorly executed in the end.
I was so happy to see this revolutionary app; now I can understand all those short cut words. Genius, just genius! Love it!! Theresa
Texting shorthand moves fast. LOL and BRB are easy—but what about the rest? TextED is a simple slang and abbreviation translator that puts 1,300+ def...