Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tertulia, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently moved all of my Goodreads info to Tertulia because they are much better at keeping my lists and recommendations in a concise, visually pleasing format. I’ve easily doubled the amount I’m reading because they have all the books I’m looking for and generous deals throughout the year to keep my bookcase stacked. They also listen to their user feedback and their customer service responds right away. That little spark I used to have for learning and indulging in literature has been reignited thanks to Tertulia’s passion for expanding the bounds of reading to include salons and book clubs. It’s interactive, comprehensive, and constantly getting better; the best book app to date.
This app has such a beautiful, simple platform / design / layout that I’ve considered abandoning all the other book and reading apps I’ve tried out or use regularly and switching over to this one exclusively. The recommendations are also shockingly good - I follow publishing and literary news pretty closely and spend a lot of time scouring the shelves of my local bookstores and libraries, so it’s unusual for me to receive a book recommendation thats both perfect for my tastes/ interests and never crossed my path before. But this app consistently serves up recs for books I know nothing about and that are extremely relevant to my interests. The one thing that is frustrating about the platform tho is the speed at which pages load. If I click on a title, it takes some time to save the book to one of my shelves, and then if I want to go back to the list I was on, it can take numerous tries at tapping the back button before the app responds. (Side note - It would also be nice if books could be shelved/saved from within the lists too). Typically I end up getting tired of how slow the app runs and close it / switch to a different app, but if the speed could be improved, I would love to spend more time using it or pay for a subscription.
Tertulia is the perfect example of technology working in tandem with what currently exists (libraries + bookstores), to modernize the way reading is encouraged, books are found, and literature and authors are discussed. An amazing resource not only to purchase books, but to get recommendations from authors that I love, tastemakers, and fellow readers. Truly salon-like in that there is always a conversation happening around the books and topics that I care about. Beautiful design and easy to use! Well done! 👏🏻
Welcome booklovers! Tertulia is a one-stop shop for finding your next great read, keeping track of your reading lists and purchasing books with the be...