Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ezgi Evrensel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game could be fun if it didn’t hit you with an ad every two minutes like clockwork. I understand free apps need to have ads to make them free, but when you can barely get any gameplay in before you have to sit through another ad it just makes me wanna shut it off.
Merge-3 Game that promotes the terraforming of planets. You'll need to gather resources, unlock new planets and lead humanity journey across the cosmo...