Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zappasoft Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love it when it works, but every time I turn the camera around to selfie view and record, it crashes. Selfie view would allow me to film myself and position the camera exactly where it needs to be. Without it, I have to guess.
I use this app training with my kids. They find it very useful, and the video overlay feature is very, very cool. Provides instant feedback vs a pros' form. I found it helpful when reviewing my serves. Now I see what I've been doing wrong! I highly recommend this app if you're serious about improving your tennis game!
When you make notes, draw lines, point to queues of performance, you can't save the lines. It would be great if you could so the athlete could watch the vid with queues there for visual understanding. If not in video form, then at least be able to take a snapshot picture to save of queues.
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