Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Greenfield · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It just sits with the spinning circle, doesn’t do anything!!
Just downloaded the app and only got to the phone dial with a loading symbol constantly revolving on the number 2. What happens next??
Absolute rubbish it doesn't work!
The Telephone Number Checker is a free for all App. With this app you can enter any telephone number and the app will tell you details on the number...