Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BetterHelp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Our 15 year old teen daughter was struggling with intrusive thoughts after seeing video clips of a scary movie and then would see other Tik Toks and Reels regarding this movie in which her thoughts increased in the matter of just a few days. Despite encouragement and support from her family, we determined she needed additional help from an outside source through counseling. Trying to find an in person counselor is what I prefer; but to find an available therapist or to wait 2 weeks was too long. I remembered the commercials about BetterHelp and started that online process which was simple to begin. In less than 24 hours a counselor was matched with us based on our inquiry and we had a virtual appt scheduled the next day. The first meeting with our counselor was great and my daughter immediately was able to share her thoughts with a caring counselor who also provided 2 coping techniques within the first session with plans for a follow up meeting. I could see immediate hope in our daughter’s eyes. Looking forward to our future appointments.
So I’m going to be straight forward, i am a 14 year old girl with family issues and mental illness (autism and ADHD), I also go to an online school so I don’t talk to people much, part of my family thinks it’s unnecessary for me to get therapy even tho I’ve been through so much, and won’t put me in any programs, so I wanted to download this in secret and try to get myself help while I still can, untill I found out parents have to sign a form and pay for the therapy, I get every worker should be paid for what they do but there should be some kind of option for kids like me who are struggling and just need someone to talk too, I don’t even need advice I just need someone to listen, but every app I’ve tried is never good.
I simply cannot comprehend the positive reviews for this app. I paid $400 every four weeks for more than two months for one single half hour appointment. The counselor was either on vacation, had extremely limited hours or would arbitrarily cancel appointments, which are only a half an hour. I contacted TeenCounseling three times to discuss my frustrations and no one even bothered to respond. I would not have resorted to online therapy if not for the pandemic but this app has guaranteed that I’ll never try it again. Please save your money and find a service that demonstrates care and concern for their clients. What a tremendous waste. * DO NOT be fooled by Teen Counseling’s responses to poor reviews. They will completely ignore any inquiries, pleas or other correspondence. I contacted them four times in two months and never received a single reply. They sure were quick to respond to my negative review though. As if by leaving the same exact email address that I’ve used four times before would Garner any kind of response. I did try again and as you could likely predict they didn’t respond. Again. I had high hopes for this service as my son heads to college across the country but they’re clearly only concerned with your subscription fees - definitely not concerned with your children’s well being.
Teen Counseling lets you connect with a licensed therapist who specializes in helping teens like you. Whenever you need and wherever you are, just tex...