Tap to Merge & Match

This had potential to be my favorite App Store, mind-numbing game ever. The game itself is fabulous. BUT! the frequency and length of the ads is unreasonable. I get it - all games need ads to operate. But this one is out of control. You can’t win, lose or level up or even sign in for the day without having to watch a (long) ad. I gave up. And based on the reviews, it looks like plenty of others have too for the same reason.

I love this game and I am deleting it and all others that run 3-4 commercials or ads every time you clear a Daily challenge or achieve the next high number. The problem isn’t the ads but game time:ad time. This is not a good practice from a developer and for the customer it is misery. Run commercials like television stations did in pre-internet days. Fifteen minutes game time 1 minute of ads. I’m done.

I really like this game, but there are a lot of very long ads you have to watch. I deleted this app because there are plenty of good games that have more reasonable ads that are much shorter.