Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tango Dating Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My hubby and I had a spot in mind, but had different ideas for what sushi place we wanted to go to. After shipping through some locations together, it recommended the spot we were thinking of! It was great
This app has caused me and my partner’s relationship to grow stronger. I proposed to her last night, and she said yes! This app has strengthened my relationship.
I joined with my girlfriend. We were able to find some awesome places in the area to go to that we had never seen before. Great for date planning!!
Planning made easy. For Singles, Couples, and Friends in college. Tango is the planning app for students who want real connections and real dates, no...