Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Resilience Software · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is nice to have the app, but I have found it to be incredibly slow and it often times out while trying to log cases.
The prior TRes app was much faster. The updated TRes 2 app now takes way too long to enter a case. Each time you select an option tab you have to wait several seconds for the options to appear, even if you're just selecting male/female. This was not the case with the old version. Painfully slow, please revert back.
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