Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗M23 Solutions GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One would expect an app like this to be helpful for travelers - finding bus routes connecting one location to another. But no. Why not create an app that will allow me to figure out how to get from my lodging to the airport tomorrow? Why not create an app that would allow you to plan a route from one POI to another? Or back to my hotel/AirBnB/whatever? This doesn’t do any of that. It only shows you the circuit that buses travel and where the buses currently are. That’s fine for what it is, but doesn’t do me, a first-time visitor to Geneva, any good.
I was looking for an app for an American friend that will work offline and found this. The only reason I didn’t give it five stars is because the search function is not very sophisticated. It is also a bit disconcerting not to have a menu but it isn’t very hard to figure out how it works if one has a basic understanding of timetables and travel apps.
I downloaded it as a tourist in Switzerland but there's no instructions on how to use it. For example, I search for Felsberg in Luzern and it showed that there is only one bus (No 7) there. That's easy to understand. From that point onwards things become confusing. I tap the Luzern, Felsberg button and it shows a map at the top and a list of entries at the bottom. What do they mean? No instructions. Some rows have a NOW or DEPARTED tagged to it, which I think means that a bus 7 has reached or left the station. Is that correct? I don't know. And which station are we talking about? Felsberg or Unterlochli? Again, it's unclear.
Swiss Transit App is the perfect travel companion for your trip in Switzerland. It contains more than 24'000 stations and more than 1 million vehicles...
| Name | Price | Type |
|---|---|---|
| Support Further Development | $2.99 | One-time |
| Support Further Development | $4.99 | One-time |
| Support Further Development | $9.99 | One-time |