Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carl Sieber · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This looks like a really interesting app, and the price is right. Currently, however, I can’t get the sound to play over AirPlay/Bluetooth through my speakers while the app is using my phone’s microphone. Consequently, I’m measuring my phone speakers instead of my regular speakers. So, it isn’t useful for me yet. But, as this is a new app, I hope future updates will make it possible to measure with the iPhone mic while playing through AirPlay/Bluetooth.
See how your speakers really sound. Sweep plays a log sweep through your speaker and plots its frequency response — measured from your listening posi...