Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Silicon Valley Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst app I’ve ever used on iOS. The camera integration to take pictures crashes the app every time I try to use it. The keyboard to enter expense amounts ignored every other key the first time I tried to use it. If location services are off you are unable to enter addresses or business names to search for the vendor that was paid. It occasionally freezes when opening the app. Once an expense is submitted it completely disappears with no indication that it succeeded for failed. Approved expenses do not show back up. If you are a decision maker for your company please do not subject your coworkers to this experience.
Svb T&E was brought into our company a few months ago and it has made submitting my receipts much faster and easier. Love the phone camera feature
I don’t normally write reviews, but this has got to be the most unusable app of all time. I uploaded a receipt and it barely links to the actual expensing. It doesn’t show me anywhere outside of the transaction screen where my receipt is. After filing my expense, it’s gone! Literally disappeared so I have no idea what I’ve filed/not. The good reviews here are paid for because there’s no way anyone uses this
SVB Travel & Expense (T&E) is designed to simplify your expense management workflow and provide real-time visibility into employee spending. Access yo...