Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fareehanasir Alleem · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to play a flying game. I saw a 5 star rating with no review attached. First off, I had to watch four or five ads to get in the game. When I finally started playing, I stopped 45 seconds later. I don’t even have to explain why. If you download this game and watch the few ads before you actually play, you will see what I mean. I guess they just let any developer put games on the App Store nowadays. Sorry, but this game is horrendous.
Enjoy an epic adventure in Super Hero Flying Fighter, where you take on the role of a mighty superhero tasked with defending the city from the clutche...