Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Max Brooks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is incredible. I use it for grocery runs to tally up my cart. It keeps my budget in check.
Very nice and simple way to keep track of any items that involves amounts and you’re looking for a running balance. Also great way to keep track of amounts by buckets such as during travel.
It’s so simple and so useful. A lot quicker than messing with spreadsheet. The ability to create multiple lists and quickly add is great! Thank you
SumNote makes it easy to keep track of life’s running costs, without wrangling spreadsheets or switching between apps. Christmas shopping? Kitchen ma...