Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stanley Lam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They say that you can play seven different versions of sudoku each with 200 levels. What they don’t mention is that for five of these versions you only get eight of these levels before you have to pay for them. I understand that you have to make money somehow, but saying that you get “free play through hundreds of levels” when you only get eight feels deceiving. Yes the two types do have hundreds, but you implied that it is like that for all of them. If you had given more of the levels, or had something else like events you had to pay for or something like that, I’d be fine with it, but I feel a little cheated by this. It was nice to find extra rules that can be used in sudoku, but I don’t like how much of it you have to pay for.
Please fix glitch. I like the game. Thank you.
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