Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martha Shaw · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had high hopes for this app and initially really liked the layout and features. It seemed worth the subscription, so I transferred all of my client notes into it and began using it exclusively. After being off work for a week, I returned to find that every single note I had entered had disappeared. I reinstalled the app and checked the FAQ, but nothing explained what happened or how to recover my data. Luckily, I hadn’t deleted my previous app, but the clients whose notes existed only here were out of luck. Beyond the data loss—which is unacceptable for a paid app—there are major design issues. You can’t add multiple services under one visit, and the formula section doesn’t allow for adding a base color when selecting highlights. Each service feels like a separate entry instead of part of a single client profile with ongoing notes. This app has potential, but in its current state it is not worth a monthly subscription. I hope the developers address the data loss issue and improve the service input options to prevent others from going through the same frustration.
Stylefolio - Professional Hair & Skin Styling Elevate your salon business with Stylefolio, the all-in-one app for hairstylists and skincare profession...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $6.99 | Monthly |
| Yearly Subscription | $19.99 | Yearly |
| App Unlock (Annual) | $19.99 | Yearly |