Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Robert Markwick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is HORRIBLE!!!! It constantly crashes. The deck I created on my MacBook has yet to show up on my iPhone app, so I can study on the go. When I click the link in the app to get to the developer's website for support, it crashes the app. When I copy/paste the link, it takes for ever to open and then it's no "support" at all, just a feedback page.
This app does not work - at all. I paid for the OS version on Mac which works decent enough for my purposes, so I wanted the iOS version too so I could study them on my phone. While some of the decks I made on the computer show up in the iOS app, clicking on them does nothing and it doesn't recognize any cards as being in the deck. When I try to manually add a new deck, nothing happens. When I try to study a deck, it says the deck is empty. Not only that, but this is a paid version which still has ads. If you're going to make an app that costs money, ideally you would also provide support for it. Pretty unhappy with having paid for the OS and iOS app.
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