Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tom Marchant · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app needs an option to specify who the appointment is for. Every time I schedule an appointment it goes under my teenage daughter’s name even though it’s my name on the account page. It’s annoying and makes me not want to use the app, so I just end up calling anyway. There needs to be an option for more than one person using an account. Without this option, the app is worthless to me. Thankfully, I only have the one daughter.
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