Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Weather Channel Interactive · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app would be a lot better if all the weather radar n alerts were actually free and not just available for the premium customers. Radar weather & alerts should be available to all customers in stead of only offering it to paying premium customers only some people can’t afford to pay for radar weather or alerts especially whenever your life is being at risk because of a radar indicating storm is in your local area but your not a premium customer but you don’t get to see the radar indicating weather or alerts bc you can’t afford to pay to be a premium subscription on the app and because you didn’t get those radar warnings or weather alerts your own life is in risk n could possibly in harms way n could even cost you your life or the life of your family n animals especially during an already vulnerable n stressful time like when we have severe flood warnings or tornados or severe thunderstorms warnings all weather related warnings should be taken seriously n always used cautiously n your life is importantly and every one lives should matter n shouldve the most important thing during any weather radar indicated event or Alert notifications being sent
I live in Florida where the weather changes frequently. Especially in the fall and winter. One day it’s 80 degrees and the next day it’s 40 degrees. In the summer, severe storms, lightning and high winds can ruin a day. So it is imperative that we know exactly what is coming. Hurricanes can be deadly. High heat and humidity can cause heat exhaustion. So, I am so grateful to have found this app. It is very useful, informative and most importantly….accurate. I need this accuracy to keep me and my family safe. I will give you an example…my son plays football for his school, the app warned me there were severe storms coming in 4 hours. At the time there wasn’t a cloud in the sky. It was a beautiful day. I texted the coach and warned him of the impending storm. He said he was not going to cancel the game because everything looked fine. I even took a screenshot of the radar the app showed me of what was coming. He still refused to cancel. BOY…was he wrong. Game was canceled halfway through. Torrential downpour, lightning and tornado warnings. He looked like a floppy and soggy wet dog out there. My kid had a great time playing in the rain and mud… his coach…not so much. When we got home, I sent him a link to your site. Maybe he will listen next time. Thanks for creating such a wonderful app.
Like many of you, at first glance I thought what a letdown and a waste the new Storm App is compared to the older version. Why would anyone put out a newer version that is inferior to their previous product? The new Storm Radar is an excellent app once you learn to navigate the new system. Just pulling down on the temperature banner provides you with much more in-depth weather data, probably more than the average person cares to see. Wondering about the weather in another place? Just tap on the map and the weather banner for that location appears, no need to search the city name. Need more detail, just slide downward on the banner and get your information. Monitoring storm systems? Add Storm Tracker in the Radar layers section at the bottom of the page. This will provide you Storm tracking data and by tapping on the storm marker, you will be provided all of the storm detail utilized by the meteorologists! The radar layers at the bottom of the page allows you to customize the data and alerts that you wish to receive. My daily job is heavily impacted by the weather and storms in general. Also, in my duties as a volunteer firefighter I monitor and depend upon accurate data for fire conditions and tracking storms. The Storm Radar tool is one of the top apps on my phone today. Load it and play with it to discover the many options available to monitor the weather the way you choose.
Welcome to the NEW Storm Radar, the next generation of weather radar and storm tracking. We’ve re-imagined the app with smarter insights, powerful too...
| Name | Price | Type |
|---|---|---|
| Remove Ads (Monthly) | $0.99 | Monthly |
| Storm Premium (Weekly) | $1.99 | Weekly |
| Storm Premium (Monthly) | $3.99 | Monthly |
| Storm Premium + (Monthly) | $4.99 | Monthly |
| Storm Premium (Annual) | $19.99 | Yearly |
| Storm Premium (Annual) | $19.99 | Yearly |
| Storm Premium + (Annual) | $29.99 | Yearly |