Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bryce DeBilzan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE this easy-to-use Stopwatch! Often I’m on Phone Calls or Guest Speaking Events where I have time limits. This is the perfect app to keep me on-time! Love the simplicity and the large bright numbers too!
Easy to use when walking, exercising, doing chores or timing a talk. I like to challenge myself, and this will be great. Thank you, Mr. DeBilzan. I will enjoy using this app.
I have trouble reading small text at medium distances. Simply speaking, this app solves that problem!
Simple design. -Large display. -2 big buttons. -Easy to operate. -No ads.