Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phil Starkovich · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Gamification- let me see my streak of daily sessions/ total time in analysis, Journal- after each session I should be able to journal about what insights popped up Photo documentation, be able to take photos of hands and store them, Education- some text or blogs or videos to watch explaining nail biting, why we do it, and why it’s important to stop
This approach was great for me! I noticed an improvement within a week — both for mindlessly and intentionally biting my nails. I’ve been using the app for around a month and my nails have never looked this good. Very, very happy I found this!
I am 1 month in and although I can’t say for sure it will last forever, so far it has been life changing. Thank you!!!
Stop biting your nails — without willpower, bitter polish, or guilt. Calm Nails is a simple, science-inspired habit app built around one idea: awaren...
| Name | Price | Type |
|---|---|---|
| Commit to Quit - Monthly w/ Trial | $3.99 | Monthly |
| Commit to Quit - Monthly | $3.99 | Monthly |
| Commit to Quit - Lifetime (Special) | $9.99 | One-time |
| Commit to Quit (Lifetime) | $19.99 | One-time |
| Commit to Quit (Annual) | $19.99 | Yearly |