Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sean Gohara · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was a very easy read and thought provoking. It doesn't overwhelm you with examples. And it doesn't bombard you for ratings.
I'm not much of a social person, but thinking back, I can see why some folks might have been uncomfortable around me, uninterested into talking to me, and overall, didn't find the need into wanting to socialize with me. I'm going to give these theories a shot.
This app has great tips and is fast and easy! That being said, more specific examples, for a variety is settings would make it more universally appealing. This could be a good classroom management aid for teachers, improve counseling efficacy and many other professional settings with additional examples.
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