Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Life Assets and Employee Services Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really easy to use and navigation is simple
I down loaded the app, entered the information it asked for. The app then comes up with no information found, which is not only annoying, but also very worrying.
Not an easy app to use and follow investments, it's a little simple and not enough info.
The Standard Life app includes great features which can help you manage your money on the go. Our App provides the ability to: - Manage your pension...