Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sergei Shendrikov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are games that often come without ads and there’s a reason when gaming involves cash. You misuse the game by wasting money on compulsive spending in order to win cash. This is how it often leads to compulsive gambling. Games should be a fun way to deal with stress and if ads don’t require you to gamble to win cash then it’s okay. We want to control compulsive spending and that’s how to be a completely responsible adult.
A fun and addictive one-touch arcade style game. Press and hold on the screen to lower the ball and break all the colored bricks while being careful...