Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ketchapp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game. I really do. It’s a good mindless game for me, so that I don’t really have to think about anything. I like trying to see how tall I can make my tower, how many perfects I can get stacked in a row, how I can line up the blocks to be cut weirdly. I really like the idea of having quests, and I really like earning different skins. I think what I like most about this game is that the layout and graphics haven’t changed in many years, so it’s still familiar and homey, almost, whenever I go into the app. I’m used to it and I love how things don’t keep changing like a bunch of other apps keep trying to do. My one complaint is that I’ve gotten all of the skins years ago, the amount of in game currency I have is piling up, and I feel like there’s less of an incentive to play without more skins to unlock. Don’t get me wrong, I love playing for the skins and the goals and trying to get a new best, and I love the simplicity of the game, I just wish that I could buy more skins or use my currency on something after unlocking all the skins. But overall a wonderful game that I’ve been loving for years.
I absolutely enjoy this game. It reminds me of tap and stack games you would see at arcades. The piano tones that emit from the slabs after stacking them perfectly are relaxing. I also like that there skins for the slabs that you can get by simply playing the game and those skins alter the background (for example the fish slab skin adds bubbles to the background alongside the gradient colors). Just to mention, there are some skins that you can get only by liking through facebook and instagram. [Ad suggestion] I recommend there a title screen transition into an advertisement. Like a view screen of the Stack’s logo, the creator’s logo and a notice that an ad is coming up next. The reason I recommend this is due to how sudden the ads appear when I simply open the app or finish a game of Stacks. It’s uncomfortable to get immediately hit with an ad. It’s as if it’s being thrusted into my face and I’m so annoyed I’m not even paying attention to what’s being advertised to me. Especially when it’s an ad that has a loud sound or theme. I’m aware that ads can be removed for $2.99, but I feel the sudden burst of an ad will negatively effect the app’s presentation. In conclusion, I just want a warning that an ad is about to appear.
I was obsessed with this game for a while, got all the designs and slowly started playing less... I remember being really excited when the Art ones came out, but otherwise it has become just one of a number of apps I play when I’m avoiding social media... I clicked on it and could tell there had been an update since I last played and immediately went to get a new design... All the diamonds I had collected since the Art designs came out were gone. Which wouldn’t have been a huge deal to me, but I also apparently no longer have any designs and the idea of having to start over is just too stressful for a fun game, so I’m going to be deleting the app. But it is still a fun game if you aren’t one to get too caught up in collecting that potentially losing designs bothers you...
Stack up the blocks as high as you can! ◉ Simple & Beautiful graphics designed ◉ Compete for the best score in the world
| Name | Price | Type |
|---|---|---|
| 10 Extra Lives | $0.99 | One-time |
| Remove Ads | $2.99 | One-time |