Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Society For Simulation In Healthcare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was difficult to add and remove sessions, they weren’t reflected in the “my schedule” section. You can’t book more than one session. The app makes “reservations” for you in sessions. The conference’s insistence on the use of this app was horrible. Sessions filled quickly and if you weren’t enrolled, you couldn’t attend. You couldn’t browse sessions. If you ended up in one that ultimately wasn’t useful, you were essentially trapped as you couldn’t book another session at the same time. The app single-handedly changed a previously useful conference into an expensive, colossal waste of time. I’m praying that no other conference that I regularly attend tries to force to use of this app
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