Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marc Scapelitte · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love having a new challenge every day, but this has an extra level of fun. There’s a 4, 5 and 6 letter word to guess every single day! And when you win, you get a cute picture of a squirrel… What could be better!?
Love the 4, 5, and 6 letter word options!
I really can’t believe this game is free! It’s so addicting. I wish it would load more words than once a day, but it at least gives me something to look forward to each morning. 😃
Welcome to SQWORD — the cutest daily word game in the forest. Step into a whimsical woodland world full of charming squirrels who love a good challen...