Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LEARN FROM A LEGEND (2021) LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before each video there’s a six second Warner Brothers esque intro to every video. Is that necessary. Why do you have to do that… I’m watching 2 mins of the same SQUASH SKILLS jazz. Make it stop before i have to rip my eyes out and let me watch the videos I paid for in peace. Makes me want to unsubscribe
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