Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Myles Barbula · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had this app since the launch a couple years ago. Overall, with the recent updates, it has gotten better, but it can still be improved. Very user-friendly interface. When this app first came out, it was inconsistent and very slow. Half the time the pub would not load and you would have to delete the app, and re-download it. Not to mention, it would randomly crash. Since the recent updates, with the addition of “reset pub cache,” the app has gotten better. Instead of deleting the app entirely, I can click that button, and the pub will successfully load the 2nd time. Before, it would give me a blank white screen. However, another big improvement would be to make the app faster overall. It’s nothing major, but sometimes the app will take forever to boot up. At least now we have pubs that will not require you to re-download the app. Thank you for that!
Works fine for a while but it will randomly stop being able to view a schedule. I am then forced to delete and redownload
Squadron Connect is an app created specifically to meet the needs to today's Navy, allowing Sailors to get the information they need instantly.