Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MSM utility and useful apps for entertainment and productivity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t know how I ended up spending money, but I downloaded this app under the impression that it was free or a free trial. Now I don’t know how to cancel it. Can’t figure out if I’m doing it right either, I hate apps that act free and have tons of hidden purchases. Just be up front!
Really nice
No free trial
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| Name | Price | Type |
|---|---|---|
| Premium offer (Weekly) | $3.99 | Weekly |
| Premium week | $4.99 | Weekly |
| Premium (Weekly) | $6.99 | Weekly |
| Premium (Weekly) | $7.99 | Weekly |
| Premium (Annual) | $39.99 | Yearly |