Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SportsEngine, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok I get it! You have to monetize it with ads. But you gotta do it better! It’s unacceptable to have non-skippable full screen interstitials. They have to be skip able at 5 seconds. Some are but most of them are non skip til 30 seconds. Why don’t you guys utilize 320x50 banners and have them bolted on the bottom or top of the screen. Yeah it’s always there but at least it isn’t as intrusive as a 30 second full screen interstitial. If you have permanent spot for a 320x50 banner, not only will you make more money than interstitials but your users will be happier! Think about. How long is your session length per user? How many session per user per day? Let’s say refresh rate of 15 seconds and ecpm of .25. You already can do proper forecast. Cmon guys, do better. Shoot, there are some screens where you have space to throw in a medium rectangle ad.
Tourney Machine is fine when you get into a tournament. You can follow your team and see updated stats and brackets. However, the app is tournament-centric so you can’t follow your team across all tournaments and seasons. When you have a regular season plus tournaments, you have to find every tournament separately. It’s like having 15 different calendars to check. The search feature is very poor - you can’t search by name or org, you have to scroll through by month and state. We love on the border of two states so we have games in both states, so you have to know which state the tournament is set up under even if there are multiple locations. There is also no feature to subscribe/sync with your own calendar, so you have to add every game to your own calendar and continually check the app to see if games schedules have changed. It really is cumbersome as a parent and I only have one child. There are other apps that have all the features I’ve mentioned that are much easier to use as a parent.
Here is what I like about the app. I think it’s organized well, it’s easy to see who you play, field locations, brackets, tournament notifications & the like. I don’t like the ads, that you have to spend a stupid amount of time finding out how to close them & them requesting 99 cents a month for what was previously ad free (I think?). As far as the operation of the app, I wish that there was a way to finalize a game. I post the score as it happens but then it shows as “live” until those running the tourney finalize the game. I think there should be a way to indicate when the score is final by those reporting it, even if it’s not official yet. At least people would know the game is over.
The #1 app for sports tournament schedules, SportsEngine Tourney simplifies your sports life all weekend long. Track your team's schedule, find game l...