Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fabien Lefebvre · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the mother app and liked to give the developer the much deserved $3.99 The watch app however still requires the iPhone app to be launched. Saving me no time or adding value. (I was hoping it will use the microphone in the watch and I could take measurements quickly and from my wrist) Lastly : for a paid app I expect ads to be removed...please!
This is an extension for this other App: "SPLnFFT Noise Meter". This daugther App brings additional services that could hardly be packed in the mother...