Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zynga Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app will be better if players can be able to rotate screen to make it bigger and easier to manage.
Spider solitaire is a great game. This game could be good, but it’s a cash grab. Ads play every time you have to restart. Aside from being annoying, this is very deceptive. The game is rigged to make you restart more, so that more ads play. Don’t bother with this game.
I don't like the advertisements that pop up on the top of the page. They are very distracting!
Spider Solitaire Looking for a more challenging Solitaire game? This is the app for you! The crisp, clear graphics of Spider Solitaire will have you p...