Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vladimir Anisimov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sure, I should’ve read the page more carefully, but when you install an app that you need right now and try to use it you don’t expect that it continue button will cost you seven bucks. There was no confirmation to approve the purchase where you have to double-click the lock button to proceed. Live and learn, I guess. But to add even more to my anguish. this app does what I already have a shortcut to do and that was free. I hope this ‘continue page’ was an accident and not an intentional money grabber by the author.
I remember that I have paid a buyout price for it?
Great app, often need this. A little confused by the splash page and the inability to find or subscribe to any “premium” features - how do we give you money? I’d make this 5 stars if it included a share extension. I’d like to be able to choose share in my music service and have song link appear as a share extension which will convert the link to a universal link available to share without ever leaving the music app. That would certainly be worth the $1.99 (which again, I don’t know what I get for $1.99 nor how to pay the $1.99)
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