Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rockwell Schrock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app and use it for every SOTA. Two complaints: 1. The band selector scroll wheel on the Spots screen is terrible on my iPhone 12. I can't see what band is selected because the lower window covers up the scroll wheel. I have to use SOTA Watch to spot as a workaround. 2. I wish I could filter alerts and spots. I'm only FM for now, so the long list of foreign and HF alerts and spots is just clutter for me. Awesome app. Keep the updates coming! 73
…with 2 small additions: 1) Adding the ability to filter the list of spots and alerts, for instance by region or band. 2) When a user clicks on a spot or alert, including a map of the summit’s location on the spot or alert detail page, instead making the user click More Information, bouncing him or her to the summit’s SOTA profile, and making them click again to choose a map source.
I use the app to determine when I'm in the Activation zone and I take a screenshot. Sometimes on a peak I forget it's designator; I consult the app. The peak compass and the remaining distance read outs help me avoid false summits. These features work when you're out of cell phone data coverage, because of the downloaded database. Well worth the price. Thank you!
SOTA Goat is the all-in-one summit database and spotting application for participants of the Summits On The Air amateur radio program. It was design...