Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Priscilla Yocum · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m obsessed with the Sorted Living app. If you’re trying to get your home organized without losing your mind, this is the one. Each week you get a system to set up (super simple), along with an entire library of her systems so you can go at your own pace, and tackle the areas you need the most help with. Plus the mini-sorts help you knock out little projects without the overwhelm, which as so helpful! I love that there are written and audio instructions, photos, and links to products, so easy to follow. And Pricilla walks you through it all like a friend who just gets it. It seriously feels like having a pro organizer in your pocket. Game-changer!
Inside the Sorted Living app, you can: Access all of your videos in one easy to use app Receive push notifications with the latest news and updates A...