Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SOPH.CO.,LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Placed an order for a Vans Soph shoe collab through the company and payment went smoothly through PayPal (this regretfully is the only smooth thing associated with them). They ship internationally from Japan so I knew the package would take a while especially since it was still in production, fast forward a couple of months and I’ve heard nothing from them. I asked where my tracking number was and sent a support email stating: “.We contacted you via email several times regarding payment of international shipping charges, but could not confirm your payment, so the storage deadline was exceeded and the items were disposed of.” 1. I was never contacted nor even updated on anything. Shifted through all my emails couldn’t even find one except from PayPal confirming they sent the payment. 2. I paid the international shipping charges that’s why I paid extra for shipping, the United States doesn’t even have import fees for small packages like this from my knowledge. 3. So because I couldn’t respond to a message they never sent they just threw away the item? Sounds like a complete waste, at least find a way to sell it instead of disposing it. Doubt I’ll get a response but overall just a terrible experience. Not even gonna get started about the UI/UX of the app and how its like Netscape Navigator pop up ad. Really just disappointing cause I feel like I really would like some of their stuff.
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