Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin White · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has great potential but needs a few fixes: Ads used to show up every few games - a recent change now makes them show up EVERY game and we are forced to wait 5 seconds before we can move on - please give us the option to buy an ad-free version or at least reduce the number of ads we are forced to watch! Also, people have been asking for an undo button for years. This is not a difficult function to provide and a good coder could do this in a matter of minutes. Last, fix the stuck card problem that kills the game.
Major bug since the update, if you click too close to the top of the screen cards get stuck and game is unwinnable. Up until yesterday I've played this 1000s of times, it was my favorite iphone app. very simple interface, easy 1-finger gameplay, tough game to win. Suggestions: option to undo last move, also offer a paid ad-free version.
This would get 5 stars if it had an undo button. Sometimes people play faster than their eyes and miss an important move. On your game, they're done. Makes is frustrating to play, especially if you can win and inadvertently tap the pile or wrong card. You fix it, you get 5 stars and word of mouth recommendations!
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