Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hamza Ayoob · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Games main focus is making sure you have to watch ads to play
I have now watched 6 ads and haven’t even played the game yet.
到底是哪的事哪家的推送的广告啊上面左边一个右边一个俩玩游戏的时候出来每个游戏选项出了每个选项除了一个广告没投了完了点逃过点不了点取消点不了哎点没反应卡在那儿哎卡在那儿没反应了玩不了了你真是的你真哎呀无语了这是啥商店是哪的事要狗给配串种啦
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