Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tony Valois · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Truly excellent photos (high quality images focused on the flower parts necessary for IDing). This app’s catalog of species is extremely comprehensive (includes the majority of taxa in the SMMNRA. The organization is also really good: searchable using by taxonomic family or scientific name or common name.... HOWEVER, I have this it installed on my iPhone SE (with plenty of available memory) but it frequently (over & over & over again) crashes while I do searches. This is frustrating because, otherwise, this is a pretty wonderful app. Updates shouldn’t abandon relevance for the still widely used iPhone SE. Not everyone drops several hundred dollars every few years to get a new mobile phone when older models are still completely functional.
Easy to use and reliable. Great photos. Links to more detailed plant descriptions. Well illustrated. Thank you to the app creator for enhancing my hiking experiences.
Excellent application with an exhaustive list of wildflowers and their various names. Photography is excellent. Particularly useful for identification are multiple photographs of flowers at different scales and leaves and whole plants. Also valuable is searching by both common and scientific names. On the other hand, if you use the application as a field guide, searching is quite impossible if you don't know the name. For future versionsI would recommend adding searching with thumbrint images organized by color
The National Park Service invites you to take along a virtual botanist the next time you visit the Santa Monica Mountains. With over 1000 plants and...