Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smith & Noble · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Clunky and no support
Product is expensive. Solar shades work fine, but nothing special that would warrant the high price. App is deplorable. Timer and control work sporadically. I constantly have to remove and read shades to get them to work, but only for a short time. Don’t waste your money.
Really just the worst product out there. But anything else. Technology is circa 1984, quality of the blinds are ‘meh’ and the pricing is ridiculous for the quality level. And to boot the customer service has an attitude problem when you call to trouble shoot. Oh, and they damage your walls while installing and just ignore it. Run away to ANY other shade company.
The Smith & Noble App allows users to manager their shades, blinds and drapery from their mobile device. State-of-the-art and easy-to-use, this syste...