Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southern Michigan Bancorp, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately if you're not opted in the automated text messages and your account gets flagged for fraud or just freezes every transaction you have to wait till they're open because they don't have a 24/7 line for you to call like most other banks/ credit unions, thus the 3 star because it was a big inconvenience to not use my own money.
I have never have had a problem with any of the bank employees. I usually use the bank on 131. At one time every teller there knew me by first name. Holly Norton and I were neighbors. I’ve been with the bank since I’ve been 16. Will NOT change.
The new app is user friendly and offers so many convenient banking options! Love that I’m able to set low balance alerts and receive an alert every time a transaction is coming through on my account. Allows you to catch unauthorized transactions quickly, if they were to ever occur.
SMBT Mobile is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including accounts from other...