Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ramkumar Vellaisamy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this app a couple weeks ago. End of the month is here where I need those receipts for my company card and now it only gives me the option to purchase the app on a monthly or annual basis and won’t let me see the receipts I’ve already stored on it. Absolute trap, do not download this app.
This app funneled me into the subscription with no function to go backwards. The capability was limited without the subscription. Might have been worth it but inconvenience and gatekeepers kept me from finding out.
Rt
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