Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Karmjit Singh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I moved over from Expensify to this app because I found that it was straight forward while Expensify is crowded with options and over complicated. I also looked at tried additional apps for my business besides Expensify. I have found this app to be more of what I’m looking for to meet my needs. Response time was same day which I didn’t expect, and feedback was taken to account so the app could be updated to reflect concerns. A refreshing exchange in a world where this can be very limited at times.
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