Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗App Advisory · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After playing games like PunBall, I stumbled across this game. It’s really straightforward, aim and shoot. However, you can get coins, extra balls, etc. The coins have no purpose whatsoever. The balls are easy to get and you get so many tries and can also get more throughout the level. Instead of more levels we probably need a use for the coins. Like more skins, different sized balls, bonus levels, etc. just no added ads that makes the game unbearable.
Drag your finger to throw balls with your slingshot to destroy bricks and gather more balls !