Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SLIKR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is impossible to use. It has made me want to go to a new barber shop because it is more trouble than its worth to use this app.
I know my barber. Why can't I select it without enabling location services? It's lazy at best, and intrusive at worst. How did Apple approve this?
SLIKR is the new way way to find and book barbers or beauty and walk-ins online. Over 70% of men plan their haircut on the day, not wanting to book...