Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Reid · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well done
Great info!!
"Look at these!" was what my 5 y.o. Grandson said to as he was investigating APPS on my iPhone while I was feeding his 1 y.o. Brother dinner. I looked & sure enough, he was looking at the beaches in Michigan! He said "you were a kid & grew up there! will you take me there & my Brother there?" this is an outstanding App~~everything you need to know before you head out for a day of fun.
“Where’s the beach?” With this guide there is no need to wonder where the beaches are or which beach will best suit your needs. Get the most out of y...