Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vipul Nathani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, you have to wait to X out of two ads in a row whenever you press a button. The sounds themselves are good and plentiful, but the app will not run in the background or with the screen locked! Update: A new update allows it to run in the background, but now most of the sounds cut in and out. Nice Work!!
Sleepy Fan is a simple application with fan noises to bring the perfect relaxing atmosphere for you to sleep. You can choose from different types of f...