Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Konstantin Monastyrsky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sorry for the lackluster review. App is very fussy and deeply wants me to sync my current phone contacts, which I don't want to do. My idea is that I'd like an app separate from my personal phone contacts, so that I can keep all my business contacts' information completely separate for reference, no fluff from my personal. ie.) What I want is a digital rolodex of cards for only my business contacts and their information, what company they're for or what project they're working on, with tags and notes... But since I don't want to sync my contacts, the app does not want me to move forward at all. Now... I don't know if this is an error on the app's part, or a deliberate part of the functionality, so I don't want to rate too harshly in case the problem actually lies with me, and what I'm looking for vs the intent of the app I'm trying to download. But, unfortunately, this makes the app completely unusable in my case. It looks very nice though, the UI (from what little I can see) is sleek and friendly and the language in the tutorials is clear and professional. There's plenty to appreciate in these regards.
Ability to group contacts into different categories is extremely useful! Skrol is very intuitive. I highly recommend it!
The Skrol app is an all-in-one contact organizer for well-connected people with a large number of personal and business contacts on their iPhones. Do...