Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SitePlan GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app looks like it would be really good; however, I’m rated it poorly for a number of reasons. First, after I signed up, it indicated a 30 day trial period. No where that I could find does it indicate how much it costs after the trial period AND there was no mention of this anywhere in the app information before I downloaded it. Second, it seems to be locked in with metric. I couldn’t find a way to switch to imperial. Third, generally, the app seems to be missing basic support.
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